M&A Advisory
The deal experts for marketing agencies & services businesses.
Whether you are selling your agency or scaling through a strategic acquisition, Palmer provides the specialized market intelligence to ensure you close on your terms.
See what I'm worth
Valuation Services
Buy-Side
Acquisition Strategy
- Speed to Close
- Deal Structures That Favor You
- A Team That Knows Your Business Inside Out
The Palmer Difference
A boutiqueapproach to Mergers & Acquisitions
Palmer provides M&A advisory for marketing agencies and service-based businesses. No junior handoffs. Our partners lead every negotiation and strategy session from start to finish. We take the time to understand your business, your goals, and what a successful outcome looks like for you.
The Benchmarks
AProventrack record of success
Our team of go-getters is setting the standard in M&A for a whole new generation of business owners, delivering better outcomes and quicker timelines.
2B
Collective Transaction Experience
4 - 7
Months to Close
Average Timeline
Companies Valued in 2025
500m
Total Enterprise Valuations
Marketing Specialists
Marketing& professional servicesindustry experts
By focusing on Marketing Services, Palmer provides unparalleled market expertise and analysis backed by a team of experienced professionals and industry specialists. That deep industry expertise and personalized approach is the difference between a standard transaction and a deal that’s right for you.
AdTech & MarTech
You build the software and data infrastructure that power modern advertising and marketing automation. We help you translate that complex technical IP into clear commercial value, connecting you with strategic buyers who are looking to upgrade their technology stacks.
Amazon Marketplace & E-commerce
You scale brands within the Amazon ecosystem and across the broader e-commerce landscape. We leverage our deep understanding of the e-commerce “roll-up” trend to ensure you receive a premium multiple for your specialized marketplace expertise and operational excellence.
Content Strategy & Production
You drive organic growth and audience loyalty through strategic storytelling and high-quality multimedia assets. We help you highlight the recurring value of your content engines and editorial workflows to attract buyers seeking long-term brand authority and sustainable traffic.
Brand Strategy & Creative
You define the visual identity and market positioning that create lasting emotional resonance for your clients. We bridge the gap between “creative” and “capital,” helping you articulate your brand equity in a way that resonates with high-level institutional buyers and strategic partners.
Product Design & Development
You build the custom apps, SaaS platforms, and UX frameworks that define the modern digital experience. We help you showcase your high-margin technical talent and proprietary development processes to secure the best possible exit for your engineering-led firm.
Integrated / Full Service Marketing
You manage the entire marketing funnel, providing a holistic suite of services that keeps your clients’ brands moving forward. We specialize in managing the complexity of your diverse service mix, ensuring every department contributes to a maximized total valuation.
Performance & Paid Media
You focus on the bottom line, driving measurable ROI through search, social, and programmatic media buying. We understand the specific metrics that drive your business and help you present your data-centric growth models to buyers looking for high-performance scalability.
PR & Earned Media
You build trust and authority through media relations, reputation management, and strategic influence. We help you quantify the value of your high-trust client relationships and “earned” media impact to find buyers who value the stability and reach of your firm.
Social & Influencer Marketing
You leverage social platforms and creator partnerships to build community and drive authentic brand engagement. We stay ahead of this high-growth sector to find you the right cultural and strategic match in a rapidly evolving, creator-led marketplace.
Video Production & Animation
You capture audience attention through high-fidelity commercial video, social content, and motion graphics. We help you monetize your technical production pipelines and creative assets, connecting you with buyers who need high-impact visual storytelling in their portfolio.
Professional Services
You deliver specialized expertise through consulting, advisory, or managed services with strong client retention and clean recurring revenue. We position your firm to attract buyers who value intellectual capital, long-term relationships, and scalable service delivery models.
Don't see yours?
We work with any agency or service-based business with clean financials.
Personal Touch, Global Reach
We connect agency founders like you with a global network of 40,000+ active buyers.
Active Buyers
Testimonials
Trusted byFounders & Entrepreneurs
See why agency founders, business owners, and entrepreneurs trust Palmer to navigate their most important decisions.
"Working with Palmer was like collaborating with a few of my good friends. They kept me grounded, set realistic expectations, and worked towards my goals. They put me first at every turn. Thank you Palmer. Forever grateful.”
BuffaBrand
"Thanks to their guidance, what could have been overwhelming became manageable, and what could have been stressful became empowering. I’m deeply grateful for the support, expertise, and genuine kindness they brought to this journey. I couldn’t have asked for a better partner."
We're here to help
We’re here to help agency owners and entrepreneurs make their next move with clarity and confidence. Whether you’re ready to sell, looking to grow through acquisition, or need a valuation to plan your next chapter, we’ve got you.
Sell-Side
Find the right buyer, not just any buyer. We leverage our network of strategic and financial buyers to match you with someone who values what makes your agency special.
Buy-Side
See what I'm worth
About Us
Get to know us
Meet the M&A team the helps founders maximize value and close with confidence.