Sage Digi: A Google Veteran’s Agency Finds Its Next Chapter

Performance & Paid Media

Sharon Park spent a decade at Google, joining in the early days and rising through sales management as the company scaled into a global powerhouse. She watched the ads business evolve from the inside. She understood how the algorithm worked, how campaigns performed, and what separated good media buying from great. In 2018, she took that knowledge and started Sage Digital Marketing. The thesis was simple: bring Google-caliber PPC expertise to clients who couldn't afford a holding company but needed more than a generalist freelancer. Senior talent only. No bait-and-switch. Transparent pricing. Real results. It worked. Within a few years, Sage Digi was managing serious ad spend for clients across the U.S., including online services companies, SaaS platforms, and e-commerce brands. The sweet spot was clients spending $500K or more per month on ads, mostly Google, with business models where the entire customer lifecycle happened online. The team was small: five people, all senior, the most junior with over a decade of experience. And Sharon had built something she was proud of. But she was also ready for what came next.

< $5M

Transaction Size

Sage Digi

Seller

Orbit Interactive

Buyer

Sell-Side Representation

by Palmer

Why Sell

Sharon wasn’t looking to just cash out. She wanted a home for her team, a place where they could keep growing, take on bigger projects, and push their careers forward.

That meant finding a buyer who saw Sage Digi as more than a bolt-on. It had to be strategic.

What Made Sage Digi Valuable

The Google pedigree opened doors. Sharon had spent ten years inside the machine. She’d won awards there. That credibility gave Sage Digi instant legitimacy with sophisticated buyers who were spending real money on ads.

But the value went deeper than Sharon’s resume.

The team was built to scale. One senior leader, brought on in late 2023, had 18 years of agency experience and was already positioned to step into an operational leadership role. Another had been with Sage Digi for four years. A third came from Google. Everyone could run accounts independently and manage client relationships without hand-holding.

The client mix was balanced, retainer work dominated, and the business development engine was healthy, with a sales cycle that moved faster than most agencies.

The culture was strong too. Flat structure. Learning-oriented. Quarterly performance bonuses. Annual offsites. When Sharon went on her honeymoon, the team didn’t just hold things together. They closed two major deals and upsold existing clients on SEO. That’s not luck. That’s a team that’s ready.

How Palmer Helped

Palmer ran a process that attracted multiple interested buyers. But Sharon wasn’t optimizing for the highest number. She was optimizing for fit.

That meant understanding what mattered to her beyond the transaction: Where would her team land? Would they have room to grow? Would the acquirer value what Sage Digi had built?

Palmer helped Sharon evaluate each buyer through that lens. When Orbit Interactive entered the picture, the fit was clear.

Orbit Interactive Steps In

Orbit Interactive was already a powerhouse, a full-service agency with capabilities across media, creative, and strategy. PPC was part of their offering, but Sage Digi gave them something they couldn’t build overnight: deep Google expertise, a senior team with decades of experience, and a client roster that opened doors to new industries.

For Sharon, Orbit checked every box. Her team would have access to larger projects and more resources. They could grow their careers in ways that a five-person shop couldn’t offer. And the culture aligned. Orbit wasn’t looking to absorb Sage Digi and dissolve it. They wanted to build on it.

Sharon agreed to stay on post-close to ensure a smooth transition. It mattered to her that the handoff worked for everyone: Orbit, her team, and the clients who had trusted her over the years. Everyone who had been with Sage Digi stayed on under the new structure, and the client relationships carried over without disruption. No drama. No churn. Just continuity.

What Comes Next

Sharon’s stepping back from the day-to-day, but not disappearing. The transition gives Orbit continuity while Sharon starts thinking about what’s next: travel, maybe some real estate projects, and eventually, a slower pace.

For the team, the work continues. Bigger clients. Bigger budgets. Bigger opportunities. The foundation Sharon built is now a launchpad.

Six years is a short run for an agency. But Sharon built Sage Digi with intention: senior talent, transparent pricing, real expertise. She found a buyer who valued all of it. And that’s exactly how it should work.

Precision in process. Power in results.

We streamline the complexities of financial analysis and negotiation into a high-touch, elite experience. Backed by an 87% close rate and $10B+ in transaction experience, we provide the definitive expertise required to secure you a smooth and successful transaction.